Yes, I noticed it too. I have been on a LONG hiatus from posting. No excuses, just moving on.
I had the pleasure of meeting up with a group that I used to network with heavily awhile back. How refreshing. It was nice to be around people that knew me and were happy to see me. We were all happy to pick up where we left off and reacquaint ourselves with what had been going on since we last got together.
It distinctly reminded me that when you maintain your ties with people in your business sphere, when you meet up, you are not SELLING anything, you are building relationships. Those same relationships may lead to business down the road.
That is probably the largest hurdle that stops people from joining business groups, their perception that what they are doing is SELLING something every time they meet up. Change that view. What you are doing is building relationships. If you think of it that way, it makes it easier to meet up. Again and again. People like to meet new people. People like to build and keep relationships. People want to get to know you. Keep that in mind the next time you need to step out of your comfort zone and network. You are building relationships not making a sales pitch. That mindset alone makes it easier to breathe.
image credit @jens_johnsson